Upaya internalisasi nilai-nilai kesejarahan batik Banten melalui inovasi trend fashion bagi Gen-Z

Abstract

To this day there are still many Indonesian people who are not well aware of Batik Banten which has become an intellectual property and recognized by UNESCO (United Nations Educational, Scientific, and Cultural Organization) on October 2, 2009 as one of the world cultural heritage originating from Indonesia. The research is aimed at internalizing Batik Banten’s continuity value on Gen-Z through fashion trend innovation. This research uses the Research & Development (R&D) method with a 4-D development model (Define, Design, Development dan Dessiminate). The respondents in this study were Gen-Z SMAN students in the District of Attack Classes X and XI as many as 137 students from 4 Classes (XI IPS 4, XI IPS 1, X MIPA 8 dan X MIPA 7).  This research resulted in an innovation of fashion trends using Batik Banten media to get closer to Gen-Z. As for the product trials carried out, it had a good impact to make Gen- Z more acquainted and understand the meaning and value of Batik Banten’s career, to feel proud to be part of the Indonesian nation that has many different cultures and to enhance nationalist and patriotist attitudes.  Therefore, this innovation can be an effective attempt to internalize the value of Batik Banten’s persistence on Gen-Z.