MEDIA PROMOSI PADA DINAS PARIWISATA DAERAH ISTIMEWA YOGYAKARTA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN

Abstract

DIY Tourism Office is a regional implementing element in tourism sector. DIY Tourism Office has duties to perform tourism affairs, deconcentration authority and co-administration tasks provided by government. Concerning to tourism activities, DIY Tourism Office strives to convey information or promote various kinds of tourism activities in DIY aiming to increase tourist visits to DIY. DIY Tourism Office has some constraints in promoting such as budget constraints, nonoptimal infrastructure, lack of Human Resources quality, lack of synergy or similarity of interests orientation with Tourism Office in the district/city, and lack of public awareness in tourism. Data collection methods used in the Final Project are observation, interview, documentation, participatory, and literature study with qualitative descriptive analysis method. DIY Tourism Office uses promotional media such as print media advertising, electronic media and social media. The analysis results to overcome promotional constraints include collaborating with travel agents, maximizing promotions on social media, collaborating with relevant agencies, communicating to district/city governments to send different participants in training, coordinating and establishing harmonious relations with District/City Tourism Office to determine tourism development priorities, provide education to the public about tourism.