STRATEGI PENGEMBANGAN KAWASAN AIRPORT CITY MELALUI PENINGKATAN SDM PERHOTELAN DAN RESTORAN DI KABUPATEN KULON PROGO

Abstract

DEVELOPMENT STRATEGY OF THE AIRPORT CITY AREA THROUGH HUMAN RESOURCE IMPROVEMENT OF HOSPITALITY AND RESTAURANT IN KULON PROGO DISTRICT

This study aims to know the attitude of the community towards the development of the Airport City area, tourism development strategies and to find out strategies for improving the Human Resource in the hotel and restaurant sector. The type of data collected is qualitative data, with SWOT analysis. Based on interviews with 40 respondents consisting of 31 members of PHRI and 9 community leaders, 30 respondents stated strongly agree with the construction of the YIA airport in Kulon Progo, and 10 respondents stated agreed. The Airport City tourism development was carried out by forming a BPC PHRI (A Branch Leadership Management’s The Association Of Hotels And Restaurants Indonesia) Kulon Progo Branch so that it affected to the growth of hotels and restaurants in Kulon Progo. Based on the SWOT matrix image, the results of the analysis are mapped to first quadrant, strong conditions and have a chance, the recommendations of the strategy given are progressive, namely focusing on the SO strategy. by increasing the synergy between PHRI and related agencies in food processing training for chefs and baristas, as well as technical guidance of online single Submission (OSS).