COMMUNITY MOVEMENT OF WASTE USE TO KEEP THE IMAGE OF TOURISM INDUSTRY IN GIANYAR
DOI:
https://doi.org/10.17509/jithor.v3i1.23439Keywords:
waste, plastic, tourism imageAbstract
Various kinds of activities that exist on the island of Bali, causing all elements of society to move forward in various fields of work. Most of the community's activities cause garbage both in household scale and industrial scale, one of which is in the tourism industry. In the tourism industry in Bali which is one of the main pillars of the life of the Balinese people, this waste is almost found in almost all tourism objects along with the increasingly massive tourism activities. Increasing the accumulation of waste is not realized by the government and the community, but it needs to be improved in the management of existing waste management. This is evident from the existence of the Bali Governor Regulation number 97 of 2018 concerning restrictions on the generation of disposable plastic waste that shows how the government cares about the long-standing waste problem especially in maintaining the image of Bali tourism. Although it is still quite high, waste generation is often found in several places. This research will look for some well-organized community movements such as the Trash Hero Indonesia community and those who have not reduced the use of waste to maintain the image of Bali tourism. So that there are several alternative actions that support the Bali Governor Regulation number 97 of 2018 which is able to effectively reduce the risk of environmental pollution in the presence of plastic waste. It is hoped that these alternative actions can maintain and provide a positive legacy for the next generation.
References
Destinations: A Case of Dracula Tourism. Thesis University of Waterloo: Canada.
Echtner, Charlotte M. 2003. The Meaning and Measurement of Destination Image. The Journal of Tourism Studies Vol. 14, No.1.
Kavunkil Haneef, S. 2017. A Model to Explore the Impact of Tourism Infrastructur on Destination Image for Effective Tourism Marketing.
Hanif, Asya., Kusumawati, Andriani., dan Kholid Mawardi, M. 2016. Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan. Jurnal Administrasi Bisnis Vol. 38 No.1: Universitas Brawijaya Malang.
Indriyo G. 1999. Manajemen Pemasaran, cetakan 5. Penerbit BPFE: Yogyakarta.
Kusumo Wardhani, M. dan Dwi Harto, A. 2018. Studi Komparasi Pengurangan Timbulan Sampah Berbasis Masyarakat Menggunakan Prinsip Bank Sampah di Surabaya, Gresik da Sidoarjo. Jurnal Pamator Vol 11. No.1 April 2018 52-63.
Martins, M. 2015. The tourist Imagery, the Destination Image and the Brand Image. Journal of Tourism and Hospitality Management
Masrida, R. 2017. Kajian Timbulan dan Komposisi Sampah sebagai Dasar Pengelolaan Sampah di Kampus II Universitas Bhayangkara Jakarta Raya. Journal of Env. Engineering & Waste Management Vol.2 No.2 Oktober 2017 69-78
Maulana Masjhoer, Jussac. 2018. Partisipasi Pelaku Usaha Pariwisata dalam Pengelolaan Sampah di Pantai Pulang Sawal, Kabupaten Gunungkidul, Yogyakarta. Jurnal Pariwisata Terapan No.2 Vol.2: Yogyakarta.
Mulasari A., Heru H. A., & Muhadjir N. 2016. Analisis Situasi Permasalahan Sampah Kota Yogyakarta dan Kebijakan Penanggulangannya. Jurnal Kesehatan Masyarakat volume 11 nomor 2. dx.doi.org/10.15294/kemas.vllil.3521
Muljadi, A.J & Warman, H.Andri. 2016. Kepariwisataan dan Perjalanan. Penerbit: RajaGrafindo Persada Jakarta.
Pakarti Budi et al. 2015. Model Pengembangan Citra Kawasan Pariwisata Berdasarkan Kepuasan Pengunjung: Studi Kasus Jakarta. CoUSD Proceedings:Jakarta. 2015.
Purwaningrum, P. 2016. Upaya Mengurangi Timbulan Sampah Plastik di Lingkungan. JTL Vol 8: Universitas Trisakti Jakarta.
Philip Kotler. 1989. Manajemen Pemasaran: Kunci/Penyelesaian Soal-soal, edisi kelima. Penerbit Erlangga:Jakarta
Puspita Dewi, Rany. 2017. Perancangan Sistem Pengelolaan Sampah untuk Mendukung Industri Kreatif di Daerah Pariwisata. Prosiding Seminar Nasional Unisbank Semarang.
Rambat Lupiyoadi & A.Hamdani. 2006. Manajemen Pemasaran Jasa, edisi 2. Penerbit Salemba Empat: Jakarta.
Sunyoto, Danang. 2014. Dasar-Dasar Manajemen Pemasaran. Penerbit: Center of Academic Publishing Service
Suarinastuti, Ida Ayu dan Oka Mahagangga, I Gusti Agung. 2016. Pengelolaan Sampah di Daya Tarik Wisata Wana/Monkey Forest, Desa Padantegal, Ubud. Jurnal Destinasi Pariwisata Vol. 4 No.2 :Universitas Udayana.
Timur, Beybala. 2018. Service Quality, Destination Image and Revisit Intention Relation` ships at Thermal Tourism Businesses. Journal of Gastronomy Hospitality and Travel.
Utama, I Gusti Bagus Rai. 2017. Pemasaran Pariwisata. Yogyakarta: Penerbit Andi
Wahyudi, J., Prayitno, H.T., dan Astuti, A.D. 2018. Pemanfaatan Limbah Plastik sebagai Bahan Baku Pembuatan Bahan Bahan Bakar Alternatif. Jurnal Litbang Vol. XIV. No.1 Juni 2018 58-67
Wardi, I Nyoman. 2011. Pengelolaan Sampah Berbasis Sosial Budaya: Upaya mengatasi masalah lingkungan di Bali. Jurnal Bumi Lestari Volume 11 No.1: Bali. 2011.
William J.Stanton, Michael J.Etzel & Bruce J. Walker. 1994. Dasar-dasar Manajemen Pemasaran, cetakan 1. Penerbit Mandar Maju: Bandung.
Wiwin, I W. 2019. Faktor Sukses dalam Pengembangan Wisata Pedesaan. Jurnal Pariwisata Budaya Vol 4, No. 2 Tahun 2019.
Wiwin, I W. 2018. Community Based Tourism Dalam Pengembangan Pariwisata Bali. Jurnal Pariwisata Budaya Vol 3, No. 1 Tahun 2018.
Kementrian Perdagangan RI. Membangun “Nation Branding”. 2011. Kementrian Perdagangan RI.
---, Undang-Undang No. 18 Tahun 2008 tentang Pengelolaan Sampah
---, Undang-Undang No. 10 Tahun 2009 tentang Kepariwisataan
Downloads
Published
Issue
Section
License
Copyright (c) 2020 I Gusti Ketut Indra Pranata Darma, Made Ika Kusuma Dewi, Ni Made Rai Kristina

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.













