INFLUENCE OF DESTINATION IMAGE AND TRAVEL EXPERIENCE TOWARDS REVISIT INTENTION IN YOGYAKARTA AS TOURIST DESTINATION

Authors

DOI:

https://doi.org/10.17509/jithor.v3i1.23016

Keywords:

Destination Image, Revisit Intention, Travel Experiences

Abstract

A good image of the tourist destination can cause tourists to respond positively by revisit intention and also attracting more potential tourists. Yogyakarta as a Special Region Province is the second largest tourist destination after Bali in Indonesia. The launching of the slogan "Jogja Istimewa" is expected to provide an image of special destinations and tourist experiences that create positive emotions for tourists so that they can later influence their decision to visit again. The purpose of this study was to analyze the influence of destination images and travel experiences on the intention to revisit Tourism Destinations. The method used in this research was descriptive and verification research. The results showed the objective picture (X1) of the behavioral intention was directly greater than the indirect effect. The direct effect of the destination image (X1) is 0.114, while the indirect effect is -0.005. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the influence of the goal image on behavioral intention. the effect of traveling experience (X2) on behavioral intention (Z) is directly greater than the indirect effect. The direct effect of the traveling experience (X2) is 0.808, while the indirect effect is -0.022. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the effect of the traveling experience on behavioral intention.

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Published

2020-04-28

Issue

Vol. 3 No. 1 (2020): Journal of Indonesian Tourism, Hospitality and Recreation

Section

Articles

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Copyright (c) 2020 Ghoitsa Rohmah Nurazizah, Sri Marhanah

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