Studi Persepsi Wisatawan terhadap Produk Makanan Lokal Ikonis Bromo: Implikasi bagi Pengembangan Industri Pangan
DOI:
https://doi.org/10.17509/jithor.v6i2.57351Keywords:
Gunung Bromo, Makanan warisan budaya, Persepsi turis rasa tempat, Dinamika budayaAbstract
The perception of tourists is needed as a consideration in efforts to develop iconic local food products in Bromo. The study aims to determine tourists' perception to develop iconic local food products in Bromo, including authenticity, raw material sources, production, and sales locations. A quantitative research method was used to survey 405 tourists who had visited the Bromo area between 2017 and January 2023. Results show that tourists are not concerned with the authenticity of local food products in Bromo as long as they are made from local ingredients, produced, and sold in Bromo. However, tourist acceptance decreases if the product does not use local raw materials or is not produced in Bromo. The findings can be used to develop small and medium-sized food industry businesses that improve the image of local cultural heritage food among the Tengger community by enhancing quality and standardization, reducing food waste and loss, adding variety, and managing waste.
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