Pengaruh Menu Knowledge Pramusaji Terhadap Keterampilan Personal Selling Di Restoran Cinnamon, Hotel Mandarin Oriental Jakarta

Abstract

The objective of this research is to determine the influence of waiter’s/waitress’ menu knowledge on his/her personal selling skill at Cinnamon Restaurant, Mandarin Oriental Hotel Jakarta. The quantitative method was used by collecting data from sample of 14 respondents who were the waiter/waitress of Cinnamon Restaurant, Mandarin Oriental Hotel Jakarta, and also using interviews and literature study. Analysis used in this research is descriptive analysis and simple linear regression analysis. The results of this research show that waiter’s/waitress’ menu knowledge has a positive influence on his/her personal selling skill. Conclusions of this research, there was a significant influence between waiter’s/waitress’ menu knowledge on his/her personal selling skill at Cinnamon Restaurant, Mandarin Oriental Hotel Jakarta of 87,5% with correlations coefficient of 0.936.