Festival Performance at Waktu Indonesia Tribute to the Beatles Tour Bandung 2025
DOI:
https://doi.org/10.17509/sabajotr.v3i2.91956Keywords:
Festival Performance, Service Quality, Festival, Event OrganizerAbstract
This study aims to analyze the service quality of the Waktu Indonesia Tribute to The Beatles Tour Bandung 2025 event organized by The Mahariza Company. Using a descriptive quantitative approach and the FESTPERF (Festival Performance) instrument, the research evaluates three core dimensions of festival service: Professionalism, Core Service, and Environment. Data were collected through questionnaires distributed to 103 concert attendees, and supported by observation and interviews with the organizer. The findings indicate that overall service quality is rated as good, especially in terms of staff professionalism and event creativity. However, certain technical aspects such as sound quality and visual experience (viewing) require improvement. This study is expected to serve as an evaluation tool for the organizer and a reference for enhancing services in future music events.
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