ANALISIS KOMPARASI PERSEPSI ATRIBUT KUALITAS RESTORAN ANTARA PELANGGAN YANG PUAS DENGAN PELANGGAN YANG KURANG PUAS DI RESTORAN JEPANG ALL YOU CAN EAT

Authors

  • Retno Palupi Universitas Pendidikan Indonesia Author
  • Ahmad Hudaiby Galih Kusumah Universitas Pendidikan Indonesia Author
  • Rosita Rosita Universitas Pendidikan Indonesia Author

DOI:

https://doi.org/10.17509/jithor.v1i2.13764

Keywords:

Customer Perception, Satisfaction, and Restaurant Quality

Abstract

COMPARATIVE ANALYSIS OF PERCEPTION OF RESTAURANT QUALITY BETWEEN SATISFIED CUSTOMER WITH MEDIUM-LOW SATISFIED CUSTOMERS IN JAPANESE RESTAURANT ALL YOU CAN EAT

The purpose of this study: 1) to identify the effect of restaurant quality attribute on overall customer satisfaction level in Japanese restaurant all you can eat, 2) to analyze the difference to perception of restaurant quality attribute between satisfied customer and less satisfied customer in Japanese restaurant all you can eat. Data obtained through questionnaires made through google form, then provide links from google form and distributed through social media such as Line and Instagram to 250 respondents. The method of analysis used is logistic regression and U-Test. Based on the analysis, obtained the result of logistic regression that is empatic response is sub attribute that have influence significantly to level of customer satisfaction. And result of U-Test obtained result that is no difference to perception attribute of restaurant quality between customer satisfied with customer which not too satisfied. Sub attribute price can be an attribute that can determine the difference to the perception of restaurant quality attributes.

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Published

2018-10-04

Issue

Vol. 1 No. 2 (2018): Journal of Indonesian Tourism, Hospitality and Recreation

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