ANALISIS FAKTOR MOTIVASI WISATAWAN MUDA DALAM MENGUNJUNGI DESTINASI WISATA MINAT KHUSUS
DOI:
https://doi.org/10.17509/jithor.v1i2.13762Keywords:
Factor Analysis, Young Travelers, Travel Motivations, Special Interest Tourism DestinationsAbstract
FACTOR ANALYSIS OF YOUNG TRAVELERS' MOTIVATIONS IN VISITING SPECIAL INTEREST TOURISM DESTINATIONS
In this study, researcher aims to analyze young travelers' factors of motivations in visiting special interest tourism destinations. Understanding the concept of tourist motivations, specifically young tourists in this case, is very important to predict travel patterns in the future and enable destinations marketer to plan an effective strategy of marketing. Goals in this research were to identify what factors motivate and which factor dominates young travelers the most in traveling. This research uses a quantitive approach based on data collected by survey with questionnaires. Technique of data-analyzing in this research is factor analysis. Result of this research concludes that there are 7 new factors which influence young travelers' motivations in visiting special interest tourism destinations. This result hopefully is able to be a new reference in the factor analysis of special interest tourism motivations field of study which has only a few researches conducted regarding the topic. In addition, researcher also wishes that this research could become a reference for special interest tourism destinations marketers in planning their market strategies for young travelers.
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Copyright (c) 2018 Desmala Sari, Ahmad Hudaiby Galih Kusumah, Sri Marhanah
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