NILAI CITRA KOTA DARI SUDUT PANDANG WISATAWAN (Studi Tentang Citra Kota Bandung Dampaknya Terhadap Kunjungan Ulang)

Abstract

Bandung is known as The Flower City, Paris Van Java, and the City of the Asian-African Conference. The title describes Bandung has a city image with a positive impression from its tourists. However, this image has begun to shift relatively, so that support for the image of the city in the form of a decreased sense of coolness in its natural environment, waning Bandung residents who "someah hade ka semah", have an impact on the decreasing level of hospitality, a high level of congestion with transportation facilities and infrastructure inadequate impact on the level of repeat visits and making Bandung is different from before. The purpose of this study is to explain the city image of Bandung in terms of cognitive, unique, and affective image of its impact on tourist visits, using path analysis with a sample size of 100 people. The results showed that City Image of Bandung, built through a variety of tourist attractions, a socio-cultural environment with local traditions embodied in a friendly form towards its guests, illustrated glorifying tourists, adequate infrastructure support as tourism support, various types of traditional entertainment can give a positive impression for tourists' experience so that it becomes a determining factor for repeat visits. The natural environment of Bandung is still sufficient to provide coolness and local cultural attractions of international value give a very good impression that evokes repeat visits. Rebuilding visits as a result of the experience of tourists summarized from the knowledge during the visit, fostering interest so as to arouse the desire of tourists to make a repeat visit.