TOURIST EXPERIENCE DARI SMART TOURISM DESTINATION, STUDI KASUS DI KOTA BANDUNG, JAWA BARAT, INDONESIA

Authors

DOI:

https://doi.org/10.17509/jithor.v3i2.25157

Keywords:

Bandung, Smart Tourism Destination, Tourist Experience

Abstract

The aim of this study is to know the influence of smart tourism destination (X) on the tourist experience (Y) in Bandung city. The research method is quantitative. The data collection is carried out by distributing the questionnaires to the tourists who visit Bandung using the smartphone and also held the interview with Dinas Kebudayaan dan Pariwisata (Disbudpar) of Bandung City to add the data for this research. Multiple linear methods with SPSS used to analyze the data as well as ordinal scale and descriptive analysis. The results showed that smart tourism destination is influencing tourist experience in Bandung. The result hopefully could be the reference on the development of the concept “smart tourism destination” that can improve tourist experience in Bandung.

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Published

2020-10-29

Issue

Vol. 3 No. 2 (2020): Journal of Indonesian Tourism, Hospitality and Recreation

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Articles

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