Gambaran Tingkat Pengetahuan Masyarakat Generasi Y Mengenai Aktivitas Wisata Trekking

Abstract

The increasing need for tourism amidst limited wiggle room during the COVID-19 pandemic makes tourists look for alternative tourism. One of them is by trying adventure tourism in the form of trekking. Trekking is a sports activity with sports characteristics that physically leads to a healthy lifestyle while having an element of travel. But there are still many people who don’t know not even understand the information about trekking tourism. The purpose of this research is to see an overview of the level of knowledge of generation Y people regarding trekking tourism. The selection of generation Y people as respondents in this study is because generation Y society has more experience, high understanding and mastering digitalization. This research is a quantitative descriptive method. Data collection techniques using questionnaire with 200 respondents, then the data was analyzed with univariate analysis using Guttman Scale. The results showed that the general description of knowledge about trekking tourism showed a high level of knowledge, which is 80.1% from 100%, while the specifically description of knowledge about trekking tourism showed a relatively less level of knowledge, which is 73.63% from 100%. In general, the average percentage of both shows a high level of knowledge of respondents in understanding the description of trekking tourism which is 76.87% from 100%.