Industri Perhotelan Ditengah Pandemi Covid-19: Peluang Adopsi New Normal Dari Studi Kasus Hotel Di Kota Bengkulu

Authors

  • Rajiv Dharma Mangruwa Telkom University Author
  • Akbariah Mohd Mahdzir University Teknologi Malaysia Author
  • Nur Naha Mansor University Teknologi Malaysia Author

DOI:

https://doi.org/10.17509/jithor.v4i2.35709

Keywords:

COVID-19, Hospitality Industry, Business Operation, Business Sustainability

Abstract

The COVID-19 outbreak has paralyzed the hospitality industry globally. In Bengkulu, the COVID-19 pandemic has an impact on hotel business continuity in line with the government's directive to stay at home. This study examines the opportunities for business hotel business continuity by implementing new protocol standards during the pandemic crisis for hotel businesses in Bengkulu City. This study uses a case study with a qualitative approach using in-depth interviews with managerial positions, literature studies, and government regulations. This study shows that there are new opportunities and expectations of hoteliers with the implementation of the standard protocol of government regulations to wear a mask, wash your hands with soap, and keep a distance to continue business operations. This study will share the experience directly facing the business hotel business operators to maintain business operations in the city of Bengkulu.

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Published

2021-10-01

Issue

Vol. 4 No. 2 (2021): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)

Section

Articles

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Copyright (c) 2021 Rajiv Dharma Mangruwa, Akbariah Mohd Mahdzir, Nur Naha Mansor

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