Pengaruh Kondisi New Normal Terhadap Minat Masyarakat Dalam Berwisata di Kota Malang

Abstract

By the direction of the central government, the enactment of the new normal policy is expected to restore the wheels of the economy such as production, distribution, and consumption of people in Malang. No exception in the tourism sector that relies heavily on visitors from foreign countries, outside the region, and also domestically. Therefore, the purpose of this study is to try to understand how much public interest and what variables affect traveling in new normal conditions. Four variables will be studied, namely income, age, health protocols, and expenses for travel. The data was collected from respondents using questionnaires, and the sampling technique used by the authors was non-probability sampling with purposive sampling type. The number of respondents in this study was 38. The analysis method used is multiple linear regression. The results showed that the new normal condition significantly affects people's interest in traveling at the age variable of 0.023 and spending on travel by 0.047, while on variable income and health protocols do not have a significant effect.