Strategi Pengembangan Air Terjun Putuk Truno di Kabupaten Pasuruan Era Pandemi Covid-19 Menggunakan Metode Quantitative Strategic Planning Matrix (QSPM)

Authors

  • Triafinna Khoyyun Istiqomah Universitas Negeri Malang Author
  • Farida Rahmawati Universitas Negeri Malang Author

DOI:

https://doi.org/10.17509/jithor.v4i2.35240

Keywords:

Development Strategy, Tourism

Abstract

PUTUK TRUNO WATERFALL DEVELOPMENT STRATEGY IN PASURUAN REGENCY ERA OF COVID-19 PANDEMIC USING QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) METHOD

After the Covid-19 outbreak, building tourism in an area is very important. This is to ensure that the regional economy recovers quickly. The aim of this study is to identifies strategy in order to develop the Putuk Truno Waterfall attraction during the Covid-19 pandemic. The method used is descriptive qualitative with QSPM analysis. The results obtained as many as eleven alternative strategies. Of the eleven strategies, there are three main strategies to prioritize, namely: (1) maintaining road access, facilities and infrastructure to maintain travel comfort, (2) improving available facilities & facilities, (3) developing the concept of tourism by upholding the value of unique attractions and prioritizing elements of local wisdom and protection of the environment.

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Published

2021-10-01

Issue

Vol. 4 No. 2 (2021): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)

Section

Articles

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Copyright (c) 2021 Triafinna Khoyyun Istiqomah, Farida Rahmawati

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