The Experience and Religiosity toward Tourist Satisfaction: The Case of Umrah Pilgrimage
DOI:
https://doi.org/10.17509/jithor.v5i2.47099Keywords:
Religious Experience, Tourist Satisfaction, Umrah PilgrimageAbstract
The study of tourism and pilgrimage is still less prominent in Indonesia amid the large potential market segment in this business. The main purpose of this study to explore the effect of experience and religiosity on the satisfaction of pilgrims in religious tourism since the impact of religious tourism can vary based on level of religious experience of adherents. The quantitative approach conducted through distributing questionnaires to 125 people who are Umrah pilgrims. The study findings show a significant role of experience and religiosity to increase pilgrim satisfaction on the journey of Umrah. This study also highlights the implications in the context of religious tourism that the role of personal values and tourist behavior is very substantial. Motivation that is spiritually has a bigger impact than emotional experiences in fulfilling the expectations of pilgrims on religious sites. The results study indicates necessary matters in creating satisfaction in religious tourism while still combining profane and spiritual aspects.
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