Keseimbangan Harga dan Kualitas Produk Wisata Di Destinasi Batukaras Pangandaran Menurut Wisatawan
DOI:
https://doi.org/10.17509/jithor.v5i2.48394Keywords:
Tour price, The quality of tourism products, Tourist destinations, Batukaras Beach, Batukaras Beach touristsAbstract
The tourism industry's development has triggered many destinations to compete to show their quality. This study aims to find a balance between the price and quality of tourism products in Batukaras Beach according to tourists. Therefore, tourists often compare the price and quality with another before choosing their destination. The quality of tourism products is a perception of a product about the guarantee of satisfaction that will be obtained from a tourist destination. Data were collected through observation, documentation, and the distribution of questionnaires to 100 tourists. Data analysis was carried out in two stages. First, Importance-Performance Analysis (IPA) is used to test the quality of tourism products. Second, different tests and gap analyses were conducted to measure the balance of price and quality of tourism products. The study's results found a significant difference (0.022) between the price and quality of tourism products. This study shows that the balance of price and quality of tourism products is a fundamental factor for a destination in determining future planning. The implication is that developing the quality of tourism products, such as supporting facilities, public toilets, cleanliness, and a variety of tourist attractions, is needed to increase the satisfaction of tourists visiting Batukaras as a destination.
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