Komunikasi Pelaku Wisata Pada Proses Penceritaan Destinasi Wisata Kota Lama Semarang

Abstract

This research is motivated by the power of stories related to tourist destinations as a branding effort carried out by tourism actors such as tour guides, travel content writers, traders in carrying out destination storytelling activities to visitors. The location of this research is in Kota Lama Semarang. The aim of the research is to find out the type of communication used in the storytelling carried out by tourist actors in telling tourist stories related to tourist destinations in Kota Lama Semarang. The method used is a qualitative method by observing and interviewing several tour guides, antique dealers who are also local guides. The result is that tourism actors in Kota Lama Semarang use a persuasive communication type approach to visitors both verbally and non-verbally and in accordance with professional standards regarding tour guides taught by relevant agencies to the public to visitors. Persuasive communication that is carried out when communicating with visitors is carried out through four stages of the successful concept of persuasion communication, namely the principle of selective exposure, the principle of audience participation, the principle of inoculation and the principle of bringing about greater change.