Tourism Village Digitalization Strategy to Increase the Diversification of Tourist Attractions in Lebakmuncang Village, Ciwidey District

Authors

  • Armandha Redo Pratama SCOPUS ID: 58480627700, Universitas Pendidikan Indonesia Author https://orcid.org/0000-0003-1810-3369 (unauthenticated)
  • Erry Sukriah Universitas Pendidikan Indonesia Author
  • Purna Hindayani Universitas Pendidikan Indonesia Author
  • Haikal Muhammad Ihsan Universitas Pendidikan Indonesia Author
  • Sri Marhanah Universitas Pendidikan Indonesia Author

DOI:

https://doi.org/10.17509/jithor.v7i2.75846

Keywords:

Spatial structure, Tourist attraction objects, North Bandung Area, Sustainable tourism, TBD

Abstract

Lebakmuncang Tourism Village, Ciwidey District requires an adaptation in increasing the diversification of tourist attractions. Comprehensive and attractive digitalization needs to be carried out to maximize the promotion of Tourism Villages. This research aims to analyze digitalization strategies that are suitable for implementation in the Lebakmuncang Tourism Village with a diversification approach to tourist attractions. The method used in this research is descriptive qualitative with the variable diversification of tourist attractions which has indicators of Tourist Village Structure, potential for tourist attractions, Sapta Pesona, homestay management, digital marketing and digitalization of virtual tours. Based on the analysis, it was found that the challenges faced by the Lebakmuncang Tourism Village are based on minimal management knowledge and the lack of development of existing information media, apart from that the management has not been optimal in improving the branding image of the tourist village through the use of technology. You can diversify tourist attractions in the Lebakmuncang Tourism Village by creating a 360 virtual tour scheme. Virtual tour technology using a 360 camera can be a solution for digitizing tourist attractions in the Lebakmuncang tourist village. Six indicators of the diversification variable of tourist attractions can be created into a 360 virtual tour scheme, which offers authenticity and virtual experience of tourist attraction locations.

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Published

2024-10-01

Issue

Vol. 7 No. 2 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (October)

Section

Articles

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Copyright (c) 2024 Armandha Redo Pratama, Erry Sukriah, Purna Hindayani, Haikal Muhammad Ihsan, Sri Marhanah

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