Application of the Two-Step Cluster Method in Menu Engineering Analysis at The Alts Hotel Restaurant Palembang, South Sumatra

Authors

  • Andhika Chandra Lesmana Politeknik Pariwisata Palembang Author
  • Agus Setiawan Politeknik Pariwisata Palembang Author

DOI:

https://doi.org/10.17509/jithor.v7i2.72135

Keywords:

Menu Engineering, Two-Step Cluster

Abstract

This research elucidate interm of Hospitality Industry Business especially in Hotel Business, hence restaurants and food businesses as the ones of profit center in hotel often face the challenge of developing menus that are attractive to customers, but also efficient in terms of costs and resources. Effective menu development using the menu engineering method (Menu-Engineering) can increase revenue while achieving customer satisfaction. Therefore, this research uses the menu engineering method as the main basis which aims to identify and analyze existing menus. Furthermore researchers see that selecting a method using Menu-Engineering alone is not enough, especially for determining restaurant management strategy steps to reach the optimal point. Therefore, researchers conducted an in-depth study using the Two-Step Cluster method which is expected to be able to design a menu engineering strategy that can help restaurants increase sales and operational efficiency optimaly. The research object was 5 Stars Hotel in City of Palembang namely “The Alts Hotel”.

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Published

2024-10-01

Issue

Vol. 7 No. 2 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (October)

Section

Articles

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Copyright (c) 2024 Andhika Chandra Lesmana, Agus Setiawan Setiawan

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