Analisis kinerja dan kepentingan aspek pelayanan pariwisata di Taman Wisata Air Wendit, Kabupaten Malang

Authors

  • Wawargita Permata Wijayanti Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Brawijaya Author https://orcid.org/0009-0004-3853-2958 (unauthenticated)
  • Fadly Usman Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Brawijaya Author
  • Turniningtyas Ayu Rahmawati Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Brawijaya Author
  • Dayang Kalih Shafira Wirawati Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Brawijaya Author

DOI:

https://doi.org/10.17509/jithor.v8i2.77129

Keywords:

kinerja, kepentingan, kualitas, pelayanan pariwisata, Taman Wisata Air Wendit

Abstract

Taman Wisata Air Wendit is a priority tourist attraction in Malang Regency. This tourist attraction offers artificial tourism related to water-pool for children and adults. However, there has been a significant decrease in tourists more than 60% in the last five years. Scholars explained that tourism services quality is an essential factor influences tourist visits. It is considered as a successful indicator of tourist attraction in providing restorative value/benefits. This research aims to analyze the gap between performance and importance of tourism service qualities in the Taman Wisata Air Wendit. Data collected used observation and questionnaires with 100 respondents/samples. This reserach applied a descriptive quantitative and Important Performance Analysis (IPA). The results of the IPA show that tangibles, assurances, and empathy variables were in quadrant 1 (concentrate here). This means that several indicators need to be improved both quality and quantity in order to increase the tourist’s expectations and their revisit intention. Thus, these priority indicators are considered for improving tourism service quality at Wendit Water Park, Malang Regency.

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Published

2025-10-30

Issue

Vol. 8 No. 2 (2025): October

Section

Articles

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Copyright (c) 2025 Wawargita Permata Wijayanti, Fadly Usman, Turniningtyas Ayu Rahmawati, Dayang Kalih Shafira Wirawati

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