The glamping experience through Generation Z’s eyes: A study in Pancasari Tourism Village

Authors

DOI:

https://doi.org/10.17509/jithor.v9i1.91700

Keywords:

Generation Z, Glamping, Pancasari Tourism Village, Service Perception, Qualitative Study

Abstract

Glamping (glamorous camping) has emerged as a growing tourism trend that combines the comfort of modern amenities with the beauty of natural surroundings. In Bali, Pancasari Tourism Village in Buleleng Regency is developing glamping as a community-based tourism product to attract new market segments. Understanding Generation Z’s perceptions is crucial, as this generation born between 1997 and 2012 values authenticity, digital connectivity, and personalized experiences. However, limited research has examined their views on glamping within community-based tourism settings. This study explores Generation Z’s perceptions of glamping services in Pancasari Tourism Village, focusing on service quality, hospitality experiences, and lifestyle alignment. Using a qualitative phenomenological approach supported by sentiment analysis of survey data, findings reveal that while the site effectively delivers aesthetic appeal through its atmosphere, cool climate, and scenic views, it falls short in providing reliable infrastructure. Negative sentiments are dominated by issues related to facilities, Wi-Fi, and toilets, indicating critical maintenance and utility shortcomings. The overall positive sentiment of only 60% suggests that visual appeal alone cannot compensate for functional deficiencies. To enhance guest satisfaction and sustain growth, Pancasari Tourism Village must prioritize improvements in infrastructure and service reliability to align the physical experience with its strong brand image.

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2026-04-07

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Vol. 9 No. 1 (2026): April

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