Strategi pengembangan wisata trekking Bukit Premium Pasuruan

Authors

DOI:

https://doi.org/10.17509/jithor.v9i1.89613

Keywords:

Trekking, Tourism Development, Bukit Premium Pasuruan

Abstract

The phenomenon of Bukit Premium, which suddenly went viral by offering trekking tourism activities, indicates a significant potential as a tourist destination but demands a well-planned development strategy to ensure sustainable growth. This study aims to formulate development strategies for Bukit Premium by considering its strengths, weaknesses, opportunities, and threats. The research method employs the 7P analysis to understand aspects of product, price, promotion, place, people, process, and physical evidence, as well as PEST analysis to evaluate political, economic, social, and technological factors. Based on SWOT analysis, Bukit Premium achieved an internal score of 1 and an external score of 0.9, positioning it strategically for rapid growth. The destination development employs an integrated approach that encompasses leveraging strategic location advantages, strengthening community-based management, building organizational capacity, and implementing comprehensive governance improvements. This strategy is designed to optimize Bukit Premium's development in a sustainable manner while delivering significant economic, social, and cultural benefits to the surrounding communities. Practically, these findings provide a useful reference for destination managers and local governments in designing adaptive, participatory, and sustainable tourism policies and development programs.

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Published

2026-04-07

Issue

Vol. 9 No. 1 (2026): April

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Articles

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Copyright (c) 2026 Zaki Alif Ramadhani, Nadya Mutiara Yasin, Najwa Putri Lathifa

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